Up to now, TAKKT had followed a portfolio approach in terms of the organization of the Group. This entailed managing seven divisions in parallel, each with their own separate business model. This steering and organizational model was reaching its limits. With TAKKT 4.0, the Group will now have a more compact structure with a stronger focus on two distinct customer types. In order to do this, TAKKT will implement the two business models of Omnichannel Commerce and Web-focused Commerce in B2B direct marketing and is restructuring its organization accordingly.
While the Omnichannel Commerce segment is aimed at the more complex requirements of quality- and service-oriented business customers, Web-focused Commerce addresses more price-conscious business customers with less complex needs.
In 2019, TAKKT was able to generate slightly higher sales than in the previous year. This increase was attributable to an acquisition in Europe as well as the stronger US dollar. Organic development, on the other hand, was slightly negative and characterized by a significant loss of momentum over the course of the year. We felt a marked economic downturn in Europe in particular. This could especially be seen in the German automotive sector, which is an important market for us. However, other countries such as Switzerland proved to be stable. In the US, the expected termination of business with a major Hubert customer had a negative impact on growth. The other US activities saw growth, but also lost pace over the course of the year. Organic sales development at TAKKT was minus 1.4 percent. Without the loss of the major Hubert customer, we would have been able to report slight growth despite the challenging conditions.
The TAKKT Group specializes in B2B distance selling for business equipment with the aim of operating in attractive markets with its business units and brands and growing faster than the competition. It focuses on selling durable and less price sensitive equipment and special items to business customers in various industries and regions. The product ranges that are offered mostly encompass durables that companies use for their business activities.
TAKKT concentrates on two business models – Omnichannel and Web-focused Commerce. The Omnichannel Commerce segment addresses business customers with complex requirements by using multiple points of contact and a broad range of service offerings via online channels, key account managers and print advertising. The Web-focused Commerce segment gears its offerings to the less complex requirements of transaction-oriented and more price-conscious B2B customers mainly through web shops.