Our businesses in the Omnichannel Commerce segment focus on excellent quality and comprehensive service. Products are sold through several channels. The online offering is combined with print marketing as well as tele and field sales as part of an integrated approach. The aim is to make the procurement of equipment as easy as possible for customers. This starts with preselected products and a carefully curated range. Customers can choose between various product versions depending on the application and are supported with personal advice – also on site, if needed. Customer-specific solutions, project business (e.g., CAD planning), assembly and maintenance services, long warranty periods and availability guarantees complete the comprehensive range of services. This broad scope of services is especially appreciated by large and medium-sized companies that strive for maximum procurement process efficiency and have high demands when it comes to product quality.
For this, they count on reliable, long-standing established business partners. Accordingly, the customer relationships are more loyal and enduring, which is reflected in the high share of business with existing customers. Due to the international positioning, customers of the Omnichannel segment can expect the same professional delivery of business equipment at all locations. The Omnichannel activities are also able to link their product ranges to the IT systems of our customers via various e-procurement solutions. Sustainability is also becoming a growing factor in the purchasing decisions of these customers. In keeping with this trend, for example, we use carbon-neutral shipping and offer carbon-neutral products.
Organizationally, the business activities of KAISER+KRAFT, ratioform and NBF are part of the Omnichannel Commerce segment. Even though Hubert and Central are following a slightly different business model and TAKKT is exploring strategic option both, they will initially fall under this segment.