The TAKKT Group is specialized on B2B direct marketing for business equipment. The companies and brands of the TAKKT Group operate in attractive, fragmented markets in the area of B2B direct marketing and mainly concentrate on the sale of long-lasting equipment at stable prices and regularly required special items to business customers. The product ranges that are offered mostly encompass durables that companies use for their business activities. Products that TAKKT companies supply include pallet lifting trucks to German automotive suppliers, computer cabinets to Swiss mechanical engineers, custom-printed advertising banners for trade shows, shipping cartons to European industrial companies or food service supplies to commercial kitchens in the US.
TAKKT is focusing on the two business models Omnichannel Commerce and Web-focused Commerce, towards the requirements of two distinct customer types.
The businesses in the Omnichannel Commerce segment focus on excellent quality and comprehensive service. Products are sold through several channels. The online service is combined with print marketing as well as with tele and field sales as part of an integrated approach. The broad scope of services is especially appreciated by large and medium-sized companies that strive for maximum procurement process efficiency and have high demands when it comes to product quality.
The Web-focused businesses offer a broad product range with fewer service features at an attractive price level. This addresses business customers with comparatively less complex requirements. These are generally small and medium-sized businesses. Products from the entry-level price segment are often sufficient for the needs and applications of these customers. At the same time, TAKKT’s Web-focused activities also offer personalized advising (by telephone or chat).
In the B2B environment, the customer considers the price in relation to product, quality and service. This means that distance selling is especially attractive to customers if they can find and order the desired product quickly and easily. Customers in the Omnichannel Commerce segment usually have more complex requirements than the customers in the Web-focused Commerce segment. TAKKT’s strength lies in its ability to address and serve these different customer needs in a targeted way by means of the two business models. The services that the TAKKT companies offer in order to achieve a long-term customer loyalty includes in particular the following services:
- Easy ordering and fast delivery
- Needs-based products and well-organized presentation
- Personalized advising and individual offers
In addition, customers in the Omnichannel Commerce segment expect a high level of advising and service with regard to the actual product in order to meet their complex requirements. Our Omnichannel Commerce businesses cover the following extensive services:
- Customized solutions
- Project management
- Long warranty periods
In addition to added value for the customer, TAKKT also creates considerable benefits on the supplier side. Inclusion in the product range of a TAKKT company brings benefits for these suppliers compared to independently distributing their products. They obtain direct access to a very large number of customers in different countries and thus circumvent natural market entry barriers that result from the different currencies, languages and legal frameworks, especially in Europe.
- Opening up enormous customer potential
- Professional product sales
- Presence in many different domestic markets
- Easy onboarding and intensive support
- Greater efficiency