The TAKKT Group specializes in B2B omnichannel distribution for business equipment. Sales are carried out mainly via e-commerce, and customers are also addressed through print marketing and key account managers. The divisions and brands operate in attractive markets and focus primarily on selling to corporate customers in various industries and regions, with the goods involved typically being durable and less price-sensitive equipment as well as special items that are needed on a regular basis. The product ranges that are offered mostly encompass durables that companies use for their business activities. The TAKKT companies supply products such as pallet lifting trucks to German automobile suppliers, computer cabinets to Swiss mechanical engineering companies, custom-printed advertising banners for trade shows, shipping cartons to European industrial companies and food service equipment to commercial kitchens in the US.
TAKKT positions itself in the market as an omnichannel direct marketing specialist for business equipment with a comprehensive range of services. Its niche positioning allows the Group companies to create significant added value for both customers and suppliers. The competitive environment is highly fragmented and shaped by the growing importance of the e-commerce business.
The majority of TAKKT Group companies cater primarily to service-oriented B2B customers. Based on TAKKT’s experience, these customers not only prioritize price, but also quality, service, reliability and the breadth and relevance of the product range when making purchasing decisions. The service that the TAKKT companies offer their customers to ensure their long-term loyalty includes the following services in particular:
- One-stop shop with efficient ordering process
- Partner for sustainable business activities
- Good availability and fast delivery
- Personalized advice and individual offers
- Customized solutions and project order execution
- Long warranty periods
In addition to focusing on service-oriented customers, supplier relationship management also plays an important role in the Group’s positioning. For many suppliers, inclusion in the product range of a TAKKT company offers advantages compared to selling their products independently. They gain direct access to a very large number of customers in different countries, enabling them to realize significantly greater sales potential. Particularly for smaller manufacturers in Europe, being included in TAKKT’s product range offers advantages over establishing their own international sales operations and navigating the challenges arising from different currencies, languages and legal frameworks.
- Unlocking even greater customer potential
- Targeted marketing of sustainable products
- Presence in many different domestic markets
- Greater efficiency