Focus area Marketing
OUR MULTI-CHANNEL STRATEGY ADDRESSES OUR CUSTOMERS VIA CLASSICAL AND DIGITAL CHANNELS.
IN BOTH AREAS, WE ARE INCREASING EFFICIENCY AND PURSUING OUR GOAL OF BEING CARBON NEUTRAL.
Printed advertising material such as catalogues are a key medium for customer communication in direct marketing. At the same time, they are responsible for a large portion of TAKKT’s carbon emissions. This is why TAKKT works exclusively with efficient and modern printing houses. Almost all of the paper used to produce the print advertising materials is from certified resources (FSC / PEFC). TAKKT is continually improving its customer approach by developing the business model to a multi-channel approach that combines the classic catalog mailings with an online shop and – where appropriate – tele sales and field sales in an integrated manner. By systematically expanding e-commerce business, the company is increasing the efficiency of customer-oriented marketing while also conserving resources because less paper is used.
Because we will not be able to entirely avoid print advertising materials with our multi-channel strategy, we intend to offset the carbon emissions from these in the next step. The entire KAISER+KRAFT Group has used exclusively carbon-neutral print advertising materials since the end of 2017. By 2020, print advertising materials for all other companies will also be carbon-neutral. In addition to the production of our print advertising materials, our web shops also generate carbon emissions. By continually expanding our carbon-neutral web shops, we aim to offset these carbon emissions in a sustainable manner.
SHARE OF CARBON-NEUTRAL ADVERTISING MATERIALS PER YEAR
Goal by 2020: 100%
PAPER CONSUMPTION PRINT ADVERTISING MATERIALS PER ORDER