In the implementation of the Digital Agenda, we place strong emphasis on impressing our customers with digital processes and solutions. This requires developing digital expertise, launching new forms of collaboration, creating a culture of “test and learn” and focusing on the needs of our customers in all our activities.
Therefore, for the launch of our Digital Agenda we have defined six focus areas in order to implement our transformation consistently and successfully.
Strategy & Innovation
New solutions and services are developed for the customers using innovative methods.
Customer Decision Journey
Through targeted analysis of the information-gathering and purchasing behavior of individual customers, the TAKKT companies adapt their activities to their needs in an individualized and personalized manner.
Organization & Culture
Changing the corporate culture in order to encourage more agile and flexible working in cross-departmental teams.
Data & Analytics
Increased use of data analysis in order to better understand purchasing decision processes and develop customized solutions for the customer based on this.
Modernization of existing technologies and the introduction of new ones as the basis for achieving the goals of the Digital Transformation.
Automating manual activities accelerates processes and contributes to greater customer satisfaction and improved internal workflows.