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Key figures



Financial Key Management Figures 2012 2013 201420152016
Sales in EUR million 939.9 952.5 980.41,063.81,125.0
Sales development in percent 10.3 1.3 2.98.55.8
Organic sales development in percent -2.8 -2.6 5.54.75.2
Number of orders in thousands 2,016 2,171 2,1822,2252,409
Average order value in EUR 465 440 450482469
Gross margin in percent 43.3 43.6 42.642.642.6
EBITDA margin in percent 14.2 12.9 14.014.815.2
Profit in EUR million 67.0 52.5 65.781.091.4
TAKKT cash flow in EUR million 92.7 83.4 98.7114.2125.6
Free TAKKT cash flow in EUR million 95.3 68.4 88.189.5101.4
Capital expenditure ratio in EUR million 0.9 1.0 1.41.31.4
ROCE (return on capital employed) in percent 18.1 12.5 14.415.716.5
TAKKT value added in EUR million 32.4 9.7 18.928.538.3

In order to be able to measure the success of the strategic DYNAMIC growth and modernization initiative, TAKKT has defined seven indicators in 2012 and set objectives for them for 2016. With these indicators, the initiative's progress can be quantified and tracked.

DYNAMIC Indicators 2013 201420152016Objectives 2016
Share of new products in order intake 3.0% 9.0%16.5%17.8%20-25%
Share of private labels in order intake 13.9% 14.7%15.9%18.3%20-25%
Share of direct imports in purchase volume 9.6% 10.0%12.1%13.7%10-15%
Share of web-only products in entire product range 29.6% 42.0%58.7%75.8%40-60%
Share of SEO in order intake via search engines 32.1% 32.1%33.7%32.9%30-35%
Share of e-commerce in order intake 28.0% 30.1%36.5%39.0%35-45%
Share of telesales/field sales activities in order intake 14.2% 16.4%16.7%16.6%20-25%