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Digital Agenda

We see three key activities in our Digital Agenda for a successful digital transformation: digitalization of the entire value chain, agile organization models and innovative business models. Built on this, we have defined six focus areas in the Digital Agenda to ensure consistent, successful implementation of the digital transformation. 

Strategy & Innovation

Strategy & Innovation

Successful digital strategies take a critical look at the status quo and bring about fundamental changes throughout the company. With our strategy, we want to focus on the measures that we are confident will deliver the most value for our customers and thus the most sustainable growth potential. We intend to align our business model with the digital age based on clear priorities, using innovative methods to develop new solutions and offers for our customers. In the future, we will shorten the time-to-market. By maintaining a dialogue with our customers, we are able to learn and thus optimize our services on a continuous basis.

Customer Decision Journey

Customer Decision Journey

We would like to learn about and understand our customers’ requirements and decision making processes when it comes to purchasing. This will enable us to successfully implement our strategy. Success can only occur if we intensively analyze the different information and purchasing behaviors of various customers and flexibly and individually adapt our activities accordingly. For us, the digital transformation means actively using our knowledge to personally address our customers with precision, particularly through digital channels.

Process Automation

Process Automation

We will also continue to adapt our processes during the digital transformation. They will become faster and more efficient, manual activities will be further automated, and the details of order fulfillment will be easy to understand and transparent for customers. Thanks to system integration, our customers will also benefit from seamless processes and direct communication. As a result, we will be able to increase efficiency and the satisfaction of our customers as well as promote successful, long-lasting business relationships.

Organization, Management & Corporate Culture

Organization, Management & Corporate Culture

We adapt organization and procedures in line with our goals to ensure successful implementation of our strategy. We work with greater agility and flexibility in efficient, task-oriented work groups,where we bundle expert knowledge. In this way, we can ensure a comprehensive perspective and align our activities directly with customer requirements. We promote the digital expertise of our employees through targeted training and collaboration with start-ups and Haniel‘s digital workbench, Schacht One. We also hire digital talents. We invest a great deal in creating state-of-the-art work environments. With these measures, we want to further develop our corporate culture to such a degree that it supports the digital transformation. For management purposes and to learn from each other, we regularly assess the results and progress of these measures with the help of standardized key figures amongst others.

Technology

Technology

It goes without say that technology is also key to achieving our goals, which is why we are so vigilant about updating our existing IT systems and introducing new ones. We are planning to invest intensively in new software solutions along the entire value chain, ranging from high-performance product databases tocommunication systems that enable integrated administration of various modes of communication with the customer. We are increasing our focus on the cloud and Software-as-a-Service solutions.

Data & Analytics

Data & Analytics

The internet of things and new technological analysis options open up additional growth opportunities for us. We want to make more of an effort to incorporate these in order to get to know our customers and their requirements better and understand their behavior. With these valuable insights, we always offer our customers just the right products and win over new customers with tailored solutions. We will spend more time analyzing data, so that we can better predict the needs of our customers, using both internal and external real-time data. This in turn will allow us to optimize the supply chain and ensure that the products customers are looking for are always available at short notice. In this way, we can increase our delivery reliability and product availability even further, as well as act sustainably by avoiding unnecessary inventories and long delivery routes.

Within these focus areas, we have established very concrete measures, which we aim to implement over a brief period of time with small, efficient projects. Finally, we have defined the resources we require and the additional digital competencies that we would like to develop.