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Strategy & Markets
Strategy
The TAKKT Group wants to maintain its sustainable, profitable growth in the future. Our goal is to use professional advertising material, convincing service and selected high-quality products in order to strengthen our business with existing customers, and to continuously expand our customer base through the successful acquisition of new customers.
The TAKKT Group is generally pursuing three growth strategies in order to achieve this goal :
- Expansion of the mail order business in existing markets through increased catalogue circulation, an expanded product range and the offer of professional e-commerce solutions
- International expansion of the existing companies by duplicating the mail order systems business in the form of new foundations
- Acquisitions to expand the product portfolio or geographical presence
Besides the implementation of these growth strategies, other key components of the TAKKT strategy are quality assurance and the continual improvement of products and services.
A high degree of customer satisfaction - and the valuable customer loyalty that accompanies it - can only be achieved through the ongoing optimisation of advertising material, thorough monitoring and expansion of the product range and services offered.
The TAKKT Group implements its strategy in a strictly value-oriented way. All investments for additional products or services are first reviewed for their contribution to the value of the company. This means only measures which will deliver lasting added value are actually implemented. TAKKT orients itself here on the anticipated cash flow.
Markets
We are interested in any market with an infrastructure suitable for B2B mail order business. A functional logistics system is of particular importance. One decisive factor for the success of a mail order business is the ability to deliver products in a timely fashion to whichever location the customer desires. Several logistics providers may be involved in this process, depending on the range of products offered. Organised address markets and the ability to check the existence and credit status of contact addresses ensure the profitability of the TAKKT Group.