The BEG success story began in Stuttgart back in 1945. Walter Kaiser and Helmut Kraft founded a company that went on to become Europe’s leading B2B direct marketing company for office, plant and warehouse equipment in the following decades. Today, roughly 1000 staff members in more than 20 European countries as well as in China work for the brands KAISER+KRAFT, gaerner, Gerdmans, KWESTO and Certeo which sell their range of products through catalogues, over the internet and through field marketers. As the operational service holding company based in Stuttgart, KAISER+KRAFT EUROPA GmbH is in charge of the central functions such as catalogue production and purchasing. The BEG is the TAKKT Group’s largest group with above-average profitability. The companies in this group develop customised products, mini-series and products in their customer’s corporate design on request.