Central Products LLC (“Central”) was founded in 1981 in Indianapolis (Indiana, USA) and sells equipment products for restaurants as a mail order company under the brand name Central Restaurant Products. With its product range, Central serves its customers via a 300+ page catalogue and the internet, supported by a strong telephone sales team. Central follows a combined logisitics approach of drop and stock shipments. About 40 percent of the sales are generated with articles from the 8,400 sqm warehouse at the headquarters in Indianapolis, the remaining 60 percent being delivered directly from the suppliers to the customers.