E-Commerce

E-commerce gains importance

E-commerce as part of direct marketing simplifies business relationships and makes sourcing processes for customers more efficient. Therefore, TAKKT continues to further expand this area.

In doing so, the Group is pursuing a multiple strategy that covers three facets.

Firstly, the classic catalogue business – which is traditionally aimed at medium-sized and larger companies – is supplemented with the relevant operating company’s web shop. It does not matter for TAKKT whether the customers place their order online or using traditional methods. For, as soon as the order enters the order processing system, it is handled in the same way. This means that customers benefit from an additional, convenient means of ordering without compromising on service (multi-channel strategy).

Secondly, for selected key accounts, the catalogue provided online can be prepared in such a way that the data can be entered into the customer’s intranet or procurement system. This e-procurement solution further reduces transaction costs for the customer whilst raising the profile of TAKKT ’s product portfolio and boosting customer loyalty (integration strategy).

Thirdly, web-only platforms attract groups of customers who could not previously be served cost-efficiently by TAKKT’s multi-channel approach. These are primarily smaller-scale companies. Web-only brands such as officefurniture.com, IndustrialSupplies.com and Certeo cater for the needs of these additional customer groups (web-only strategy).