E-Commerce

E-commerce can be viewed as a logical next step of the mail order business. TAKKT AG pursues a two pillar strategy in the area of e-commerce:

The website of each company acts as an additional virtual marketplace for customers. Depending on customer demands and market penetration, either all of the items in a catalogue, or a selection of the most common products are made available on the Internet. Using a browser, customers can select and order the products they desire. This offer is aimed primarily at customers in small to medium-sized companies.

All orders are handled identically as soon as the order is in the merchandise information system, no matter whether a customer orders online or places an order in the traditional way. There is no difference for TAKKT as regards order picking, shipping or invoicing. Customers, on the other hand, have the advantage of an additional channel of placing orders and an expanded range of services: it is possible to check whether an item is in stock and to track orders online. The e-commerce service plays a supporting role to the catalogue.

For selected major customers, the online catalogue is specially processed so that the data is available on the customers' intranet. By adapting the catalogue to a customer's systems, the product presence is strengthened considerably and customer retention is increased. Customers can considerably reduce their transaction costs by using this e-procurement solution. In turn, these customers will be more likely to choose the TAKKT Group as their preferred supplier – a classic "win-win" situation.